Privacy policy
1) Introduction and Contact Details of the Data Controller
1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data means any data that can be used to personally identify you.
1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is sprd.net AG, Gießerstr. 27, 04229 Leipzig, Germany, Tel.: +49 341 996 59989, Fax: +49 341 59 400 5499, Email: privacy@spreadshirt.net. The controller responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data.
2) Data Collection When Visiting Our Website
2.1 When you use our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the website server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:
- Our website visited by you
- Date and time of access
- Amount of data sent in bytes
- Source/referrer from which you accessed the page
- Browser used
- Operating system used
- IP address used (where applicable: in anonymized form)
The processing is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be disclosed or used for any other purpose. However, we reserve the right to subsequently review the server log files if there are specific indications of unlawful use.
2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries sent to us), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser's address bar.
3) Hosting & Content Delivery Network
3.1 Shopify
For hosting our website and displaying the website content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify").
Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada.
All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.
3.2 Cloudflare
We use a content delivery network provided by the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA
This service enables us to deliver large media files such as graphics, website content or scripts more quickly via a network of regionally distributed servers. Processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website pursuant to Art. 6(1)(f) GDPR. We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
4) Cookies
To make your visit to our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your device. Some of these cookies are automatically deleted after you close your browser (so-called "session cookies"), while others remain on your device for a longer period of time and allow website settings to be saved (so-called "persistent cookies"). In the latter case, you can find the storage duration in the overview of your web browser's cookie settings.
If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6(1)(b) GDPR either for the performance of a contract, in accordance with Art. 6(1)(a) GDPR where consent has been given, or in accordance with Art. 6(1)(f) GDPR to safeguard our legitimate interests in ensuring the best possible functionality of the website as well as a customer-friendly and effective website experience.
You can configure your browser so that you are informed when cookies are set and can decide individually whether to accept them, or exclude the acceptance of cookies in certain cases or generally.
Please note that if you do not accept cookies, the functionality of our website may be restricted.
5) Contacting Us
5.1 Judge.me
For review reminders, we use the services of the following provider: Judge.me Ltd., c/o Buckworths, 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB, United Kingdom
Exclusively on the basis of your express consent pursuant to Art. 6(1)(a) GDPR, we transmit your email address and, where applicable, other customer data to the provider so that the provider can contact you by email with a review reminder.
You may withdraw your consent at any time with effect for the future, either by contacting us or the provider.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the provider's location, an adequate level of data protection is ensured by an adequacy decision of the European Commission.
5.2 Zendesk
To process customer inquiries, we use the email ticketing system of the following provider: Zendesk International Ltd., 55 Charlemont Place, Saint Kevin's, Dublin D02 F985, Ireland
If you submit inquiries via email through our website, these are stored and organized in the ticketing system to enable chronological processing and improve the service experience. You can use the individually assigned ticket number to view the current status of your inquiry at any time.
For the organization and processing of inquiries, personal data is collected according to the extent to which it is provided, but in any case including your first name, last name and email address, and is transmitted to the provider, where it is stored and accessed.
The legal basis for processing this data is our legitimate interest in efficiently organizing our customer service, responding to your inquiry as quickly as possible and optimizing our service offering pursuant to Art. 6(1)(f) GDPR.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
5.3 When you contact us (e.g. via contact form or email), personal data is processed exclusively for the purpose of handling and responding to your inquiry and only to the extent necessary for this purpose.
The legal basis for processing this data is our legitimate interest in responding to your inquiry pursuant to Art. 6(1)(f) GDPR. If your contact is aimed at entering into a contract, the additional legal basis for processing is Art. 6(1)(b) GDPR. Your data will be deleted when it can be inferred from the circumstances that the matter concerned has been conclusively resolved and provided that there are no statutory retention obligations to the contrary.
6) Comment Function
As part of the comment function on this website, in addition to your comment, information about the time the comment was created and the commenter name you selected will be stored and published on this website. Furthermore, your IP address will be logged and stored. The IP address is stored for security reasons and in the event that the person concerned infringes the rights of third parties or posts unlawful content by submitting a comment. We require your email address in order to contact you if a third party objects to your published content as being unlawful.
The legal bases for storing your data are Art. 6(1)(b) and (f) GDPR. We reserve the right to delete comments if third parties object to them as being unlawful.
7) Data Processing When Opening a Customer Account
In accordance with Art. 6(1)(b) GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. You can find out which data is required to open an account from the input fields of the corresponding form on our website.
You may delete your customer account at any time by sending a message to the controller's address stated above. After your customer account has been deleted, your data will be deleted provided that all contracts concluded through the account have been fully processed, there are no statutory retention periods to the contrary, and we have no legitimate interest in continuing to store the data.
8) Use of Customer Data for Direct Advertising
8.1 Subscription to our email newsletter
If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required for sending the newsletter is your email address. Providing any additional data is voluntary and is used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure, which ensures that you only receive newsletters after you have expressly confirmed your consent to receiving the newsletter by clicking a verification link sent to the email address you provided.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6(1)(a) GDPR. In doing so, we store the IP address registered by your Internet Service Provider (ISP), as well as the date and time of registration, in order to be able to trace any possible misuse of your email address at a later date. The data collected by us when you subscribe to the newsletter is used strictly for the intended purpose.
You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a corresponding message to the controller named at the beginning of this policy. After unsubscribing, your email address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this scope where permitted by law and about which we inform you in this policy.
8.2 Sending email newsletters to existing customers
If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers by email for goods or services from our range that are similar to those you have already purchased. Pursuant to Section 7(3) UWG, we do not need to obtain separate consent from you for this purpose. In this respect, data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising pursuant to Art. 6(1)(f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send you such emails.
You are entitled to object at any time, with effect for the future, to the use of your email address for the aforementioned advertising purpose by notifying the controller named at the beginning of this policy. You will only incur transmission costs according to the basic rates. Upon receipt of your objection, the use of your email address for advertising purposes will be discontinued immediately.
8.3 Our email newsletters are sent via the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland.
Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada.
Based on our legitimate interest in effective and user-friendly newsletter marketing, we transmit the data you provided when subscribing to the newsletter to this provider pursuant to Art. 6(1)(f) GDPR so that the provider can send the newsletter on our behalf.
Subject to your express consent pursuant to Art. 6(1)(a) GDPR, the provider also statistically evaluates the success of newsletter campaigns using web beacons or tracking pixels in the emails sent, which can measure opening rates and specific interactions with the newsletter content. Device information (e.g. time of access, IP address, browser type and operating system) is also collected and evaluated, but is not combined with other data sets. You may withdraw your consent to newsletter tracking at any time with effect for the future.
We have concluded a data processing agreement with the provider that protects the data of our website visitors and prohibits disclosure to third parties.
For data transfers to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.
8.4 Product availability notifications by email
For items that are temporarily unavailable, you can register to receive product availability notifications by email. We will send you a one-time email notification about the availability of the item you selected. The only mandatory information required to send this notification is your email address. Providing additional data is voluntary and may be used to address you personally. For sending the email, we use the so-called double opt-in procedure, which ensures that you only receive a notification after you have expressly confirmed your consent by clicking a verification link sent to the email address you provided.
By activating the confirmation link, you give us your consent to use your personal data pursuant to Art. 6(1)(a) GDPR. In doing so, we store the IP address registered by your Internet Service Provider (ISP), as well as the date and time of registration, in order to trace any possible misuse of your email address at a later date. The data collected when you register for our email product availability notification service is used strictly for the intended purpose.
You can unsubscribe from availability notifications at any time by sending a corresponding message to the controller named at the beginning of this policy. After unsubscribing, your email address will be deleted immediately from the distribution list established for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this scope where permitted by law and about which we inform you in this policy.
8.5 Shopping cart reminders by email
If you abandon your purchase with us before completing your order, you have the option of receiving a one-time email reminder about the contents of your virtual shopping cart.
The only mandatory information required to send this reminder is your email address. Providing additional data is voluntary and may be used to address you personally. For sending the email, we use the so-called double opt-in procedure, which ensures that you only receive a notification after you have expressly confirmed your consent by clicking a verification link sent to the email address you provided.
By activating the confirmation link, you give us your consent to use your personal data pursuant to Art. 6(1)(a) GDPR for sending a shopping cart reminder. In doing so, we store the IP address registered by your Internet Service Provider (ISP), as well as the date and time of registration, in order to trace any possible misuse of your email address at a later date. The data collected when you register for our email notification service is used strictly for the intended purpose.
You can unsubscribe from shopping cart reminders at any time by sending a corresponding message to the controller named at the beginning of this policy. After unsubscribing, your email address will be deleted immediately from the distribution list established for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this scope where permitted by law and about which we inform you in this policy.
9) Data Processing for Order Fulfillment
9.1 To the extent necessary for the performance of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned financial institution in accordance with Art. 6(1)(b) GDPR.
If, on the basis of a corresponding contract, we owe you updates for goods with digital elements or for digital products, we process the contact details you provided when placing the order (name, address, email address) in order to personally inform you about upcoming updates within the legally prescribed period via an appropriate means of communication (e.g. by post or email) as part of our statutory information obligations pursuant to Art. 6(1)(c) GDPR. Your contact details will be used strictly for the purpose of notifying you about updates owed by us and will only be processed by us to the extent necessary for the respective information.
To process your order, we also work with the service provider(s) listed below, who support us in whole or in part in the performance of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.
9.2 Shopify Order Printer
For order processing, we use the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland
Your name, address and, where applicable, other personal data are transmitted to the provider pursuant to Art. 6(1)(b) GDPR for the purpose of processing the online order. Your data is only transferred to the extent actually necessary for processing the order. The provider is also used for accounting purposes. In this context, the provider processes incoming and outgoing invoices and, where applicable, our company's bank transactions in order to automatically record invoices, match them to transactions and use them to prepare financial accounting in a partially automated process.
If personal data is also processed in this context, the processing is carried out pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in efficiently organizing and documenting our business transactions.
9.3 Use of payment service providers (payment services)
- Apple Pay
If you choose the "Apple Pay" payment method offered by Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment is processed via the "Apple Pay" function of your device running iOS, watchOS or macOS by charging a payment card stored with "Apple Pay". Apple Pay uses security features integrated into the hardware and software of your device to protect your transactions. To authorize a payment, you are therefore required to enter a code previously specified by you and verify the payment using your device's "Face ID" or "Touch ID" function.
For the purpose of payment processing, the information you provide during the ordering process, together with information about your order, is transmitted to Apple in encrypted form. Apple then encrypts this data again using a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay for the purpose of completing the payment. The encryption ensures that only the website through which the purchase was made can access the payment data. Once payment has been made, Apple sends your device account number and a transaction-specific dynamic security code to the originating website to confirm successful payment.
If personal data is processed during the transmissions described above, processing is carried out exclusively for the purpose of payment processing pursuant to Art. 6(1)(b) GDPR.
Apple retains anonymized transaction data, including the approximate purchase amount, approximate date and time, and information as to whether the transaction was successfully completed. Anonymization completely eliminates any personal reference. Apple uses the anonymized data to improve "Apple Pay" and other Apple products and services.
If you use Apple Pay on your iPhone or Apple Watch to complete a purchase you made via Safari on your Mac, the Mac and the authorization device communicate via an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can identify you personally. You can disable the ability to use Apple Pay on your Mac in your iPhone settings. Go to "Wallet & Apple Pay" and disable "Allow Payments on Mac".
Further information about data protection with Apple Pay can be found at the following website: https://support.apple.com/de-de/HT203027
- Google Pay
If you choose the "Google Pay" payment method offered by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), payment is processed via the "Google Pay" application on your mobile device running at least Android 4.4 ("KitKat") and equipped with NFC functionality, by charging a payment card stored with Google Pay or a payment system verified there (e.g. PayPal). To authorize a payment of more than €25 via Google Pay, you must first unlock your mobile device using the verification method configured on your device (such as facial recognition, password, fingerprint or pattern).
For the purpose of payment processing, the information you provide during the ordering process, together with information about your order, is transmitted to Google. Google then transmits the payment information stored in Google Pay to the originating website in the form of a one-time transaction number, which is used to verify that payment has been made. This transaction number does not contain any information about the actual payment details of your payment methods stored in Google Pay, but is created and transmitted as a one-time numerical token. For all transactions via Google Pay, Google acts solely as an intermediary for processing the payment. The transaction is carried out exclusively between you and the originating website by charging the payment method stored in Google Pay.
If personal data is processed during the transmissions described above, processing is carried out exclusively for the purpose of payment processing pursuant to Art. 6(1)(b) GDPR.
Google reserves the right to collect, store and evaluate certain transaction-specific information for each transaction made via Google Pay. This includes the date, time and amount of the transaction, merchant location and description, a description of the goods or services purchased provided by the merchant, photos you have attached to the transaction, the name and email address of the seller and buyer or sender and recipient, the payment method used, your description of the reason for the transaction and, where applicable, the offer associated with the transaction.
According to Google, this processing is carried out exclusively pursuant to Art. 6(1)(f) GDPR on the basis of the legitimate interest in proper accounting, verification of transaction data, and optimization and maintenance of the Google Pay service.
Google also reserves the right to combine the processed transaction data with other information collected and stored by Google when you use other Google services.
You can find the Google Pay Terms of Service here:
Further information about data protection with Google Pay can be found at the following website:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
- Klarna
One or more online payment methods offered by the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden
If you select a payment method offered by the provider for which you make payment in advance (such as credit card payment), the payment data you provide during the ordering process (including name, address, bank and payment card information, currency and transaction number), as well as information about the contents of your order, will be transmitted to the provider pursuant to Art. 6(1)(b) GDPR. In this case, your data will be transmitted exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.
If you select a payment method for which the provider makes an advance payment (such as purchase on account, installment purchase or direct debit), you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number and, where applicable, information relating to an alternative means of payment).
In order to safeguard our legitimate interest in determining the solvency of our customers, we transmit this data to the provider for the purpose of a credit check pursuant to Art. 6(1)(f) GDPR. Based on the personal data you provide as well as other data (such as shopping cart, invoice amount, order history and payment experience), the provider checks whether the payment option you selected can be granted with regard to payment and/or default risks.
In addition to the provider's internal criteria, identity and credit information from the following credit agencies may also be taken into account when making a decision as part of the application review pursuant to Art. 6(1)(f) GDPR:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit report may contain probability values (so-called score values). Where score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of score values includes, among other things, but is not limited to, address data.
You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may remain entitled to process your personal data where this is necessary for contractual payment processing.
- Paypal
One or more online payment methods offered by the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg
If you select a payment method offered by the provider for which you make payment in advance, the payment data you provide during the ordering process (including name, address, bank and payment card information, currency and transaction number), as well as information about the contents of your order, will be transmitted to the provider pursuant to Art. 6(1)(b) GDPR. In this case, your data will be transmitted exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.
If you select a payment method for which we make an advance payment, you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number and, where applicable, information relating to an alternative means of payment).
In such cases, in order to safeguard our legitimate interest in determining your solvency, we transmit this data to the provider for the purpose of a credit check pursuant to Art. 6(1)(f) GDPR. Based on the personal data you provide as well as other data (such as shopping cart, invoice amount, order history and payment experience), the provider checks whether the payment option you selected can be granted with regard to payment and/or default risks.
The credit report may contain probability values (so-called score values). Where score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of score values includes, among other things, but is not limited to, address data.
You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may remain entitled to process your personal data where this is necessary for contractual payment processing.
- Shopify Payments
One or more online payment methods offered by the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland
If you select a payment method offered by the provider for which you make payment in advance (such as credit card payment), the payment data you provide during the ordering process (including name, address, bank and payment card information, currency and transaction number), as well as information about the contents of your order, will be transmitted to the provider pursuant to Art. 6(1)(b) GDPR. In this case, your data will be transmitted exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.
9.4 We reserve the right to pass on your data to the debt collection service provider Gina Bleckmann, Fresh Compliance GmbH, Schönhauser Allee 43a, 10435 Berlin, Germany, Email: dsb@freshcompliance.de, if our payment claim has not been settled despite a prior reminder. In this case, the claim will be collected directly by the debt collection service provider.
Your data is transmitted for the performance of the contract pursuant to Art. 6(1) sentence 1(b) GDPR and to safeguard our overriding legitimate interests, as determined through a balancing of interests, in effectively asserting and/or enforcing our payment claim pursuant to Art. 6(1) sentence 1(f) GDPR.
10) Web Analytics Services
10.1 Google Analytics 4
This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.
By default, when you visit the website, Google Analytics 4 sets cookies, which are stored as small text files on your device and collect certain information. This information also includes your IP address, although Google shortens the final digits of the IP address in order to prevent direct identification of an individual.
The information is transmitted to Google's servers and processed there. This may also involve transfers to Google LLC, based in the USA.
Google uses the information collected on our behalf to evaluate your use of the website, compile reports on website activity for us and provide other services related to website and internet usage. The IP address transmitted by your browser as part of Google Analytics and shortened accordingly is not combined with other Google data. Data collected through the use of Google Analytics 4 is stored for a period of two months and then deleted.
All processing described above, in particular the setting of cookies on the device used, only takes place if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. Without your consent, Google Analytics 4 will not be used during your visit to the website. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service using the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with Google that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
Further legal information about Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites
Demographic Features
Google Analytics 4 uses the special "demographic features" function and can use it to generate statistics containing information about the age, gender and interests of website visitors. This is done by analyzing advertising and information from third-party providers. This allows target groups for marketing activities to be identified. However, the collected data cannot be attributed to a specific individual and is deleted after being stored for a period of two months.
Google Signals
As an extension of Google Analytics 4, Google Signals may be used on this website to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics pursuant to Art. 6(1)(a) GDPR, analyze your usage behavior across devices and create database models, including models relating to cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop cross-device analysis, you can deactivate the "Personalized advertising" function in your Google account settings. To do so, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de. Further information about Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de
User IDs
As an extension of Google Analytics 4, the "User IDs" function may be used on this website. If you have consented to the use of Google Analytics 4 pursuant to Art. 6(1)(a) GDPR, have created an account on this website and log in to this account on different devices, your activities, including conversions, can be analyzed across devices.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
10.2 Microsoft Clarity
This website uses the web analytics service of the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA
Using cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used, such as the IP address and browser information, in order to evaluate it for statistical analyses of usage behavior on our website and to create pseudonymized usage profiles. Among other things, this makes it possible to evaluate movement patterns (so-called heatmaps), which show the duration of page visits as well as interactions with page content (e.g. text input, scrolling, clicks and mouse-overs). Pseudonymization generally prevents direct identification of individuals. The data is not combined with personally identifiable data about you collected by other means.
All processing described above, in particular reading or storing information on the device used, is only carried out if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You may withdraw your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
10.3 Shopify Analytics
This website uses the web analytics service of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland
Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
Using cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used, such as the IP address and browser information, in order to evaluate it for statistical analyses of usage behavior on our website and to create pseudonymized usage profiles. Among other things, this makes it possible to evaluate movement patterns (so-called heatmaps), which show the duration of page visits as well as interactions with page content (e.g. text input, scrolling, clicks and mouse-overs). Pseudonymization generally prevents direct identification of individuals. The data is not combined with personally identifiable data about you collected by other means.
All processing described above, in particular reading or storing information on the device used, is only carried out if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You may withdraw your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider that protects the data of our website visitors and prohibits disclosure to third parties.
For data transfers to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.
11) Retargeting/Remarketing and Conversion Tracking
Meta Pixel
Within our online offering, we use the "Meta Pixel" service provided by the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Meta").
If you click on an advertisement placed by us on Facebook and/or Instagram, a parameter is added to the URL of our linked page using "Meta Pixel". After redirection, this URL parameter is then entered into the user's browser by a cookie set by our linked page itself.
On the one hand, this enables Meta to determine visitors to our online offering as a target group for displaying advertisements (so-called "Ads"). Accordingly, we use the service to display the Facebook and/or Instagram ads placed by us only to users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of websites visited), which we transmit to Meta (so-called "Custom Audiences").
On the other hand, the "Meta Pixel" can be used to track whether users were redirected to our website after clicking on an advertisement and which actions they perform there (so-called "Conversion Tracking").
The data collected is anonymous to us and therefore does not allow us to draw any conclusions about the identity of users. However, the data is stored and processed by Meta, meaning that it may be linked to the respective user profile and Meta may use the data for its own advertising purposes.
All processing described above, in particular the setting of cookies for reading information on the device used, is only carried out if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You may withdraw your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
The information generated by Meta is generally transmitted to and stored on a Meta server; in this context, information may also be transferred to servers of Meta Platforms Inc. in the USA.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
12) Website Functions
12.1 YouTube
This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data may also be transmitted to: Google LLC., USA
When you access a page on our website that contains such a plugin, your browser establishes a direct connection to the provider's servers in order to load the plugin. Certain information, including your IP address, is transmitted to the provider in this process.
If playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behavior, compile playback statistics and prevent abusive behavior.
If you are logged into a user account with the provider while visiting our website, your data will be directly associated with your account when you click on a video. If you do not want the data to be associated with your account, you must log out before clicking the playback button.
All processing described above, in particular the setting of cookies for reading information on the device used, only takes place if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You may withdraw your consent at any time with effect for the future by deactivating this service via the "Cookie Consent Tool" provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
12.2 Google Maps API
To enable real-time checking of certain entries in the address form during the ordering process in our online shop for input errors, we use the services of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.
Data may also be transmitted to: Google LLC., USA.
The provider validates the address entered, verifies the spelling and, where applicable, adds missing information. If addresses are ambiguous, correct alternative suggestions are displayed. For this purpose, the address data you enter is transmitted to the provider, stored there and evaluated.
This processing is carried out pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in correctly recording accurate customer address data in order to conscientiously fulfill our contractual delivery obligations and prevent problems with the performance of contracts.
The provider processes the data concerned separately, does not combine it with other data sets, and deletes it as soon as its status or accuracy has been confirmed, but no later than after 30 days.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
Further information about Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/
13) Tools and Miscellaneous
13.1 - pathway solutions
For accounting purposes, we use the cloud-based accounting software service of the following provider: pathway solutions gmbh, c/o ba tax gmbh, Alstertwiete 3, 20099 Hamburg.
The provider processes incoming and outgoing invoices and, where applicable, our company's bank transactions in order to automatically record invoices, match them to transactions and use them to prepare financial accounting in a partially automated process.
If personal data is also processed in this context, the processing is carried out on the basis of our legitimate interest in efficiently organizing and documenting our business transactions.
13.2 Cookie Consent Tool
This website uses a so-called "Cookie Consent Tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "Cookie Consent Tool" is displayed to you when you access the website in the form of an interactive user interface in which you can give consent to certain cookies and/or cookie-based applications by selecting the relevant checkboxes. By using the tool, all cookies/services requiring consent are only loaded if you give the corresponding consent by selecting the relevant checkboxes. This ensures that such cookies are only placed on your respective device if consent has been given.
The tool sets technically necessary cookies in order to store your cookie preferences. As a general rule, personal user data is not processed in this context.
If, in individual cases, personal data (such as the IP address) is nevertheless processed for the purpose of storing, assigning or logging cookie settings, this processing is carried out pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and therefore in the legally compliant design of our website.
An additional legal basis for processing is Art. 6(1)(c) GDPR. As the controller, we are subject to the legal obligation to make the use of technically non-essential cookies dependent on the respective user's consent.
Where necessary, we have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
Further information about the operator and the settings available for the Cookie Consent Tool can be found directly in the corresponding user interface on our website.
14) Rights of the Data Subject
14.1 The applicable data protection law grants you the following data subject rights (rights of access and intervention) vis-à-vis us as the controller with regard to the processing of your personal data, whereby reference is made to the legal basis stated for the respective requirements for exercising these rights:
- Right of access pursuant to Art. 15 GDPR;
- Right to rectification pursuant to Art. 16 GDPR;
- Right to erasure pursuant to Art. 17 GDPR;
- Right to restriction of processing pursuant to Art. 18 GDPR;
- Right to notification pursuant to Art. 19 GDPR;
- Right to data portability pursuant to Art. 20 GDPR;
- Right to withdraw consent granted pursuant to Art. 7(3) GDPR;
- Right to lodge a complaint pursuant to Art. 77 GDPR.
14.2 RIGHT TO OBJECT
IF, AS PART OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME, ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS.
IF WE PROCESS YOUR PERSONAL DATA FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU MAY EXERCISE YOUR RIGHT TO OBJECT AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
15) Duration of Storage of Personal Data
The duration for which personal data is stored is determined on the basis of the respective legal basis, the purpose of processing and, where applicable, additionally on the basis of the respective statutory retention period (e.g. retention periods under commercial and tax law).
When personal data is processed on the basis of express consent pursuant to Art. 6(1)(a) GDPR, the data concerned will be stored until you withdraw your consent.
If statutory retention periods exist for data processed in the context of contractual or similar obligations on the basis of Art. 6(1)(b) GDPR, this data will be routinely deleted after the retention periods have expired, provided that it is no longer required for the performance or initiation of a contract and/or we no longer have a legitimate interest in continuing to store it.
When personal data is processed on the basis of Art. 6(1)(f) GDPR, this data will be stored until you exercise your right to object pursuant to Art. 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defense of legal claims.
When personal data is processed for direct marketing purposes on the basis of Art. 6(1)(f) GDPR, this data will be stored until you exercise your right to object pursuant to Art. 21(2) GDPR.
Unless otherwise stated in the other information contained in this policy regarding specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.
